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The Naples Daily News is teaming up with SCORE, a group of business counselors, to offer local businesses tips on advertising and marketing on a budget.

The free seminar will take place on July 29 at The Conservancy of Southwest Florida from 9 a.m. to 12 noon. Topics covered will include planning and budgeting, types of media and when to use them, and how to create an effective ad.

“This seminar is a way for businesses to uncover the ‘mystery’ often felt when trying to determine when and how to advertise,” says Naples Daily News Marketing Director, Mary Jo Spartz.

“Often times businesses owners know they want to advertise, but may not be sure how to get the best results within their budget- our presentation explores ways to do so in an environment where you can ask reps questions and not actually be in a purchase situation. The seminar is information only.”

During the last half of the seminar, a breakout discussion will take place where Naples Daily News directors and SCORE counselors will be on hand to answer questions and offer tips. Current and prospective business owners interested in advertising, marketing, and types of media including online and direct mail are encouraged to attend.

Anyone interested in attending should RSVP to http://score.naplesnews.com or call 403-6116.

For more information regarding the seminar or Naples Daily News contact Kelsie Welch at 239-403-6116. For more information on SCORE, America’s small business counselors, visit www.scorenaples.com.